Influencer marketing & content creation · Sydney
Influencer campaigns that bring people through the door.
We match creators to the audience your business needs to reach, and manage every campaign from brief to posting to follow-up. F&B and retail, Sydney.
InstagramTikTokRedNote
End to endevery campaign, brief to follow-up
Audience firstcreators matched to who you need to reach
Millionsof views on content we have produced
The right creator is not the biggest one.
Gifting meals to influencers and hoping for the best is not a plan. Before shortlisting anyone, we establish who the business needs to reach. Then we assess each creator on:
- Audiencewho follows them, and whether that matches your customer
- Locationwhere their audience eats, shops and lives
- Performancewhat their videos typically achieve, not follower count
- Content qualitywhether they make content people stop and watch
- Engagementwhether their audience acts on their recommendations
- Audience fitwhether they are positioned to reach the customers you want
Not every creator is right for every business. A campaign aimed at university students should not use the same creators as one aimed at young families or a single suburb. We select for the audience the business wants to reach, and we measure impact beyond the screen: new customers through the door, not random exposure.
Campaign reels
Five recent campaigns. Tap to play; each links to the creator's post.
What we do
Influencer marketing
We manage campaigns from creator selection through to posting and follow-up.
- Creator sourcing and selection
- Audience targeting
- Outreach and negotiation
- Campaign briefs
- Scheduling and visit coordination
- Deliverable management
- Posting follow-ups
- Campaign performance
Content creation
Short-form content built for Instagram, TikTok and RedNote, produced by a team that has grown its own platforms to millions of views.
- Social media strategy
- Content concepts and viral-style hooks
- On-location filming
- Short-form editing: Reels and TikToks
- Captions, posting and ongoing content
- Performance analysis
Concept · Hook · Filming · Editing · Caption · Posting · Performance
Businesses we have worked with
- Sew Smart Alterations
- Daikoku Teppanyaki
- Sydney Eels BBQ
- Hanwoo Korean BBQ
- Sushi Diva
- Manna Rhodes
- Uptown Chunk Cookies
- Crispy Rolls
- EastWood Table
- Yours next?
Start a campaign
Tell us about the business and who you want to reach. We will come back with a proposed approach.
Helpful to include: business and location · what you want to promote · who you want to reach · budget or contra · dates.
Social media management
You focus on running your business. We take care of your socials.
We manage and grow your social media presence through strategic content creation and ongoing account management. From filming and editing short-form videos to writing captions, scheduling posts and running your Instagram and TikTok, we keep your brand active, consistent and engaging online.
We know what performs on social media, and what drives real customers.
- Ongoing account management
- Monthly content calendar
- Filming and editing short-form video
- Captions and scheduling
- Instagram and TikTok, run for you
- Monthly performance check-in
Talk to us about your socials